Butler Bell
BUTLER BELL
The official media brand of Yuichi Ishii, the third chairman of the Japan Butler Association.
ABOUT
What is Butler Bell?
Who is Butler Bell?
Butler Bell is the official brand of Yuichi Ishii, who serves as the third chairman of the Japan Butler Association. Drawing on years of experience serving clients in Japan and abroad as a butler, he continues to share the true image of a butler and the uniquely Japanese spirit of hospitality with society at large.
Through the "Butler Bell" YouTube channel and other media, the brand carefully introduces not only the polished front of butler service but also the discipline, conduct, and mindset behind it. It offers practical, in-depth content for those who want to learn manners and hospitality, or who are interested in the butler profession.
Butler Bell is also an effort to retell butler culture in a way that fits modern life. While respecting tradition, it connects the appeal of butlers to the next generation through contemporary media such as video and social networks.
HIGHLIGHTS
What Butler Bell does
What Butler Bell does
Sharing butler culture
Through the "Butler Bell" YouTube channel and more, it shares a butler’s daily life, conduct, and spirit of hospitality.
Introducing manners and refinement
It explains, in an approachable way, butler refinement such as table manners and poise that can also be used in everyday life.
Modernizing butler culture
It continues to pass the traditional way of the butler on to the next generation through contemporary media.
RELATIONSHIP WITH TJBA
Connection with the Academy
Connection with the academy
Yuichi Ishii, known as Butler Bell, is the chairman of the Japan Butler Association, the operating body of Japan Butler Academy. Under the Association’s philosophy of "training butlers to world standards," his view of the butler craft lives on in the Academy’s teaching approach.
The idea of "genuine hospitality" that Butler Bell communicates is deeply connected to the conduct and mindset taught at Japan Butler Academy. For those who first encounter the butler world through videos or articles and then wish to study it systematically, the Academy is the place that welcomes them.
Butler Bell official site
For details on Butler Bell’s activities and content, please visit the official site.
Visit the official sitebutlerbell.jp — This link opens an external site in a new window.
Last updated: July 3, 2026