Family Romance Inc.
FAMILY ROMANCE
A family stand-in service company led by Yuichi Ishii, the third chairman of the Japan Butler Association, as its CEO.
ABOUT
What is Family Romance Inc.?
What is Family Romance Inc.?
Family Romance Inc. was founded in 2004 by Yuichi Ishii. At 24, after helping a single-mother friend with a kindergarten entrance exam, he began a stand-in service and gave shape to "family stand-ins," a concept that did not yet exist in Japan. family-romance.com
For more than 20 years since, it has provided a wide range of stand-in services nationwide, from family, partner, and friend stand-ins to wedding proxy attendance and apology proxy services. With more than 5,000 registered staff across Japan, it is equipped to respond to each client’s individual circumstances. See the full range of services
HIGHLIGHTS
Four highlights of Family Romance
What Family Romance does
Pioneer of family stand-in services
Since its founding in 2004, it has given shape to the concept of "stand-in services," which did not exist in Japan, spanning family, partner, and friend stand-ins through to wedding proxy attendance.
A staff network of over 5,000
With more than 5,000 registered staff nationwide, it is equipped to respond to each client’s individual circumstances.
An internationally screened film appearance
CEO Yuichi Ishii starred as himself in Werner Herzog’s film "Family Romance, LLC," which screened in the Directors’ Fortnight section of the 72nd Cannes Film Festival.
See the film detailsThorough information management
All staff sign NDAs to prevent leaks of information learned on assignment, resulting in a track record of zero information leaks over more than 20 years.
RELATIONSHIP WITH TJBA
Connection with the Academy
Connection with the academy
Yuichi Ishii, the third chairman of the Japan Butler Association, is also the founder and CEO of Family Romance Inc. Training butlers as a professional discipline and running a family stand-in business are different in form, but both rest on Ishii’s consistent belief in supporting the connections between people.
The butler’s mindset that Japan Butler Academy values — sensing what the other person needs and quietly supporting them — resonates with the client-centered approach Family Romance has cultivated over more than 20 years. Visit the Family Romance official site
Family Romance Inc. official site
For details on the services and how to make a request, please visit the official site.
Visit the official sitefamily-romance.com — This link opens an external site in a new window.
Last updated: July 5, 2026